Thursday, December 12, 2013

The WestJet Christmas Miracle

The best social media stories - for it is all about storytelling - are those that surprise and delight you and make you feel better about a brand.  A great example of this is the WestJet Christmas Miracle which has been going around virally this week:


I absolutely love it, the organisation and execution of it is fantastic.  The luggage belt bit in particular is inspired.

Well done to the WestJet team and Happy Christmas to all.

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