Thursday, December 12, 2013

The WestJet Christmas Miracle

The best social media stories - for it is all about storytelling - are those that surprise and delight you and make you feel better about a brand.  A great example of this is the WestJet Christmas Miracle which has been going around virally this week:

I absolutely love it, the organisation and execution of it is fantastic.  The luggage belt bit in particular is inspired.

Well done to the WestJet team and Happy Christmas to all.

No comments:

Post a Comment