Sunday, October 23, 2011

Air New Zealand's marketing genius

Well we did it! France were definitely the best team in the final but somehow New Zealand won the World Cup in Auckland this morning, which is fair enough to the best team in the tournament - as we clearly were.

Given that the game finished just before 11pm on a Sunday night New Zealand time, hopefully the national tradition of the 8pm shutdown didn't happen and people could get out to celebrate all over the country!

I was very impressed by a cunning piece of marketing (which was clearly pre-prepared) that I had sent to me less than an hour after the final whistle by Air New Zealand (I'm on their mailing list having previously flown with them):Very clever indeed, Air NZ! It's not the first time they've jumped on the rugby bandwaggon though ...

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