Thursday, June 17, 2010

Twaffic Problems

I’ll admit to being a bit of a geek when it comes to social media (such as Facebook and Twitter) in terms of how companies are making use of it in particular and am always interested in good case studies accordingly.

Another thing I love about social media is the quirky things that wouldn't happen otherwise, such as a case I spotted this morning on Twitter.

One of our change managers this week tweeted his frustration (slightly cleaned up his message for a family audience!) at being stuck in traffic on the M6:Oh, and I'd like to point out that Gavin sent this message after he had pulled into the services!

The response to that took me aback – with traffic advice coming in from Canada, where a former colleague (Kari) in our procurement team who has since returned to Ontario decided to Google it and informs Gavin:I find that brilliant – and it wouldn’t have happened without the power of social media.

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